Effective Date: June 2026 | Last Reviewed: June 2026
1 About This Policy
At Dovers Dental Clinic, we are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, why we collect it, how it is used and stored, and what rights you have over your information.
This policy applies to all patients, website visitors, and anyone who contacts us by any channel — in person, by phone, WhatsApp, email, or through our website at doversdental.com.
It should be read alongside our Terms and Conditions and Refund & Cancellation Policy.
2 Information We Collect
We collect only the information we need to provide safe, effective dental care and to operate our practice responsibly.
a) Personal & Contact Information
- Full name, date of birth, gender
- Phone number, email address, residential address
- Next of kin or emergency contact details
b) Health & Clinical Information
- Medical and dental history, current medications, allergies
- Clinical notes, X-rays, photographs, and treatment records
- HMO or health insurance details where applicable
c) Financial Information
- Payment records (amounts paid, payment method used)
- We do not store full card numbers or bank account details
d) Website & Device Usage Data
- Browser type and version, operating system
- Pages visited, time spent, referring URL
- IP address (collected automatically by our web server and analytics tools)
e) Communications
- Enquiries, complaint records, and feedback submitted via email, WhatsApp, or our website contact form
3 Legal Basis for Processing
Under the NDPA 2023, we must have a lawful basis for processing your personal data. The bases we rely on are:
| Type of Data | Legal Basis |
|---|---|
| Appointment booking & clinical care | Performance of a contract / Vital interests (health data) |
| Clinical records & treatment notes | Legal obligation (Nigerian health regulations) |
| Payment processing | Performance of a contract |
| Marketing emails & health tips | Your explicit consent |
| Website analytics (Google Analytics) | Legitimate interest / Consent via cookies |
| Complaint handling | Legitimate interest & Legal obligation |
Where we rely on your consent, you have the right to withdraw it at any time — see Section 9 for how to do this.
4 How We Use Your Information
We use your information to:
- Book, confirm, and manage your dental appointments
- Provide safe and appropriate clinical treatment
- Send appointment reminders by SMS, WhatsApp, or email
- Process payments and manage billing records
- Respond to your enquiries and handle complaints
- Send health tips and promotional offers — only with your consent
- Monitor and improve our website performance
- Comply with applicable Nigerian health and data protection law
5 Cookies & Log Data
Our website uses cookies — small text files stored on your device — to improve your browsing experience, remember your preferences, and analyse how our site is used.
Types of cookies we use
| Cookie Type | Purpose |
|---|---|
| Essential cookies | Required for the website to function correctly |
| Analytics cookies | Help us understand how visitors use our site (Google Analytics) |
| Marketing cookies | Used by Facebook Pixel to measure ad performance |
You can control or disable cookies in your browser settings at any time. Disabling essential cookies may affect your ability to use some features of our website.
Our web server also automatically records log data — including your IP address, browser details, and pages visited — for security and diagnostic purposes. This data is not linked to your personal identity.
6 Data Security
We take the security of your information seriously and apply appropriate technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure. These measures include:
- Encrypted data transmission (HTTPS) across our website
- Password-protected and access-controlled clinical record systems
- Limited staff access to personal data on a need-to-know basis
- Regular review of our data handling and storage practices
7 How Long We Keep Your Data
We retain your personal and clinical data only for as long as necessary for the purposes set out in this policy, or as required by law.
| Data Type | Retention Period |
|---|---|
| Clinical and treatment records | Minimum 6 years from last treatment (or until age 25 for minors, whichever is longer), as required under Nigerian health regulations |
| Financial and billing records | 7 years (in line with tax and accounting requirements) |
| Appointment and communication records | 3 years |
| Marketing consent records | Until consent is withdrawn, plus 1 year |
| Website analytics data | 26 months (Google Analytics default) |
When data is no longer needed, we securely delete or anonymise it.
8 Third-Party Services
To operate our clinic and website, we work with certain trusted third-party service providers. These providers may process your data on our behalf, and we ensure appropriate data protection safeguards are in place with each.
| Service | Purpose | Data Shared |
|---|---|---|
| Google Analytics | Website traffic analysis | Anonymised usage data, IP address |
| Meta (Facebook Pixel) | Advertising performance measurement | Anonymised browsing behaviour |
| LatePoint (booking software) | Appointment scheduling | Name, phone, email, appointment details |
| WhatsApp Business | Patient communication | Name, phone number, messages |
| WPForms | Contact form submissions | Name, email, enquiry content |
We do not authorise any third party to use your personal data for their own marketing purposes.
Our website may also contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their own privacy policies before sharing any information.
9 Your Rights Under NDPA 2023
Under the Nigeria Data Protection Act 2023, you have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — ask us to correct inaccurate or incomplete information
- Right to erasure — request deletion of your data, subject to our legal record-keeping obligations
- Right to restrict processing — ask us to limit how we use your data in certain circumstances
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — where we rely on consent, withdraw it at any time without affecting the lawfulness of prior processing
10 Data Breach Notification
In the unlikely event of a personal data breach that poses a risk to your rights or freedoms, we will:
- Notify the Nigeria Data Protection Commission (NDPC) within 72 hours of becoming aware of the breach, where required by law
- Notify affected individuals without undue delay if the breach is likely to result in a high risk to their rights or freedoms
- Provide clear information on what data was affected, what steps we are taking, and what you can do to protect yourself
If you believe your data may have been compromised, please contact us immediately at care@doversdental.com.
11 Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data handling practices. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify existing patients by email or SMS.
We encourage you to review this page periodically. Continued use of our services after any update constitutes acceptance of the revised policy.
12 Contact & Complaints
For any questions, concerns, or requests relating to this Privacy Policy or your personal data:
📞 0805 516 2585 | 0805 515 8148
📧 care@doversdental.com
💬 WhatsApp: 0805 515 8148
🌐 doversdental.com
If you are not satisfied with our response, you have the right to lodge a complaint with the Nigeria Data Protection Commission (NDPC):
- 🌐 ndpc.gov.ng
- 📧 info@ndpc.gov.ng
- 📍 No. 1 Zochukwu Street, Asokoro Extension, Abuja, Nigeria
This Privacy Policy was last reviewed and updated in June 2026. Previous versions are available on request.